Video is becoming increasingly important on the web and Google rewards video with higher rankings in search engines. Current online video statistics says that video promotion is 6 times more effective than print and direct mail.
Therefore, you also created a video on your site, but your video content is not getting expected traffic and you feel like Google is ignoring your video content?
Over 90% of internet traffic because of video content only. Then how do you get yours to rise in traffic? Here, there is a necessity arises to ensure your video content is properly indexed by the search engines or not and can your users able to discover it or not.
There is an easy way to enhance your website rank, Create a Google Video Sitemap by following the below step by step process.
Google Video Sitemap:
Google Video Sitemaps provide Google with metadata about the video content on your website. Video Sitemap helps Google to know all the pages on your website and including URLs that that may not be discoverable by Google’s normal crawling process.
Sitemap: It will index your content in the standard text based search engines.
Video Sitemap: It will index your content in media-centric search engines.
Add Video content to the Sitemap:
A Video Sitemap is a simple text file that contains specific tags and with the utilization of Sitemap protocol. There are many elements can be included in a Video Sitemap, all the entries or tags must link to a landing page of that particular video, and some required information. Many of the elements in a Video Sitemap are optional only.
The following are some sample video entries and the specific tags with meanings.
The Video Sitemap file that you provide must be under 50MB in size when uncompressed and can contain only up to 50, 000 videos. If its larger than the above specified size or more videos then you can submit multiple sitemaps and a sitemap index file.
Start your Video Sitemap:
According to Nate Elliot of Forrester, an indexed video stands about 50 times greater chance of ranking on the first page of Google results vs. any given textual page.
Google web crawlers will verify your included information for each video that matches your live site and the it is compatible with mpg, .mpeg, .mp4, .m4v, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv, .swf.
Here is a Video Sitemap entry for a page that includes video.
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″
xmlns:video=”http://www.google.com/schemas/sitemap-video/1.1″>
<url>
<loc>http://www.bodeanimation.com/project.xml</loc>
<video:video>
<video:content_loc>
</video:content_loc>
<video:player_loc allow_embed=”yes”>
http://www.bodeanimation.com/videoplayer.swf?video=123
</video:player_loc>
<video:thumbnail_loc>
http://www.bodeanimation.com/images/Thumbnails/Vine-thumb.jpg
</video:thumbnail_loc>
<video:title>Twitter-Vine</video:title>
<video:description>
Tweeting micro-bloggers can choose Twitter Vine to stitch interesting
sequences and share it with the world. Sharing experiences in similar hobbies
expands social network and enhances fitness (physical, mental and emotional)
and stamina levels as well.
</video:description>
<video:publication_date>2013-08-05T19:20:30+08:00.</video:publication_date>
<video:family_friendly>yes</video:family_friendly>
<video:duration>600</video:duration>
</video:video>
</url>
</urlset>
Submit your Video Sitemap to Google:
Once you have created your Video Sitemap, you have to submit it to Google using Webmaster Tools. You can also submit your Video Sitemap using robots.txt file.
Steps:
- Sign into Google webmaster tools with your Google Account.
- Upload your sitemap to your site.
- Click the site which you want on the Webmaster Tools home page.
- Click optimization and then click Sitemaps on the left-hand menu.
- Click the Add/Test Sitemap button.
- In the text box, complete the path to your Sitemap(for example, if your sitemap is at http://www.bodeanimation.com/sitemap.xml, then you can enter sitemap.xml).
- Proceed by clicking Submit Sitemap.
You made your video content indexable by search engines, when users are searching for it.
