As smartphone market is booming in India, Google released Android One low-cost devices with highlighting their recent upgrade to Lollipop 5.1. To cover the Indian market, Google got a whole new way of using Animated video advertising. This new ads gone viral on social media.
Below you can find these animated commercials filled with dozens of avatars from the Androidify app which are fun to watch.
- These commercial ads are pretty basic, start off slow, rude interruption, rock out.
- The characters are unique and cute.
- They are colorful stick figures in line with Google’s brand style guide.
- The series of animated videos are made to stress on different points and features of lava pixel v1 powered by android one.
- Catchy and relevant hindi songs are being used in the background that blend extremely well with the masses as well.
The logic behind brands like Google doing such kind of video is to explain their complicated product to the target audience in a simple and interesting way. Also, explainer animation video saves a lot of production cost and time and relatively low of risk.
Share us your experience on this simplest, creative and joyous way of explaining the business concept in the comment section!
