Getting into a great startup accelerator or incubator is not easy. A lot of hard work needs to be put in to convince them that you are the best of the lot and you deserve a spot. However, there is one particular thing that many of the accelerators and incubators have now started to ask from all the startups who wish to apply into their programs, and that is an explainer video. Not only do explainer videos help startups to increase their revenue by as much as 10% to 15%, they also assist in bringing a convincing argument for them.

The Importance of Explainer Videos for Accelerators and Incubators

1. Help in Clarifying the Objective of Your Business Model

Explainer videos are better convincers of a particular business model because they take all the guesswork out and better explain basic function and usefulness of a service or a product. As a startup, you should know that this is exactly what accelerators and incubators are after. They do not want fluff in the form of text. They want instant clarification without wasting any of their time. Additionally, 60% of the individuals would like to watch videos as compared to read texts. Read more…

Irrespective of the size of your business, if you are able to produce great videos for marketing, you can compete with organizations significantly larger than yours in terms of size and resources. The best part about video marketing is that it does not cost a lot of money and can improve your sales significantly, making for highly impressive ROIs.

Two Reasons Why Startups Should Use Video Marketing

1. It helps to increase visibility and reach with which they can expand on their existing customers. A well thought out video marketing plan can actually help in reaching out to customers you never thought were possible to reach. Also, research conducted has revealed that 45.4% of the internet users view one or more videos in a month and about 32 videos are exposed to an average user every month. This means that your marketing video will be seen by the lot.

2. It gives businesses a chance to stand out from the crowd. Not many of your competitors are doing video marketing, and those who are doing it may not be doing it right. If you use this marketing tactic correctly, you will truly shine.

Read more…

So what’s your marketing plan to reach your prospective customers? Getting the paparazzi attention for your product is a very challenging task in this highly competitive world of infinite brands.

And the problem is you have a strong feeling that no one knows your product better than you and no one can explain your product better than you; and even YOU, as a product owner may not find easy to carry the right essence of your product to your audience all the time.

That’s where the power of the product video comes in handy with you. Video represents your brand messages uniformly, whoever might be carrying your marketing messages across. A well planned corporate video conveys the messages you want to, across various media.

Read more…

You may be in a very early stage of your business or look forward to keep moving inspite of several hardships, and that’s where you need inspiring factors that can motivate you constantly to make you reach where you want to.

Here’s a collection of amazing quotes that we dedicate to startup community.

Read more…

A bad video is worse than having a video at all.

The problem is that many corporate are creating their explainer videos in-house to save money, which in turn could knock off your website’s value if not conceptualized and executed well.

Here is a list of avoidable goof ups in making your explainer video.

1. Focusing on animation than message

There is a possible temptation to lose focus on the message while in the process of creating your explainer video. After All you can create wonders with your animation that is not possible with live videos but remember, you are here to create wonders for your business more than an amazing video animation. So your explainer video script should be simple and help people quickly understand your message and motivate them for the desired call for action.

Read more…