Does your startup explain all your product features without fail. Great! You are starting to lose your consumers already because people don’t care about the endless features your products have. They care about what’s in it for them. So the classic AIDAS formula remains to be timeless. Create the need, describe your customers the problem and how you solve it. So talk more about “You” (the customer) than about you. Help them out of a problem and be innovative in doing so.

So how do you convey the WOW factor of your product or service?

What: Should explain what you do in the most fundamental terms. Explain what is the necessity of your product/service. Use no jargons that may sound cliched. Read more…

Who doesn’t like to watch videos?

Most of the people learn the best when they are engaged! Indeed, research has shown visually demonstrating a new skill or behavior can be an important component in learning.

Learning theories something boring? Bring the video!

We’ve all heard this mantra, “Show it, don’t tell.”

Off all types, video technology has been proven to be a very powerful tool in motivating, engaging and instructing within the educational concept.

Videos are a mixed blessing?

The ability of visual stimuli to communicate is indisputable. It has been proved that data perceived by several organs simultaneously is processed and memorized by our mind much better, faster and easier.

Watching videos; you can just sit back, relax and absorb the information you need with your visual and auditory receptors. Read more…

Dual coding theory is a theory of cognition according to which humans process and represent verbal and non-verbal information in separate related system. For example, the word “circle” can prompt one to visualize a circle and also if we see the image of a circle can bring to mind the word “circle.”

Visuals are great and add a ton to helping people retain what they are watching. According to the brain science, all our brains filled up with visuals rather than tight script and strong messages.

In fact studies shows that if you only stimulate the auditory sense people will retain just 10% of what they hear. Stimulating both the auditory and visual sense results with a retention rate of 58%.

Is dual-coding theory helpful for business?

The answer is always “Yes”, since every business is trying to grab their customer’s attention to deliver their brand message.

When most of the targeted audience’s time spent on a website is less than 2 minutes, it is necessary to explain your product or service in short time in an effective way.

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How so? We hear you ask.

Well, before answering . . .

Let us consider,

“10 marketing people gathered to hear your company’s next Quarter marketing plan, which then you will ask them to call your customers and explain.

Do you think all the 10 sales people will reproduce the matter fully?”

We can pretty much guarantee that out of 10 sales people, 5 of them listen fully and only 3 can reproduce or deliver to the customers.

In general, people won’t buy a product or use a service without learning the basics of what it does. Also they don’t want to read the website with a long winded sales copy, people want their information alone, and they want immediately.

Majority of the business have no idea that their website must be their personal sales man, and they simply think website as a business card for their business.

An explainer video can be the simple solution for the above problem! Read more…

Today video is the most effective way to tell the story and is the preferred social medium by the marketing professionals. Within very short duration videos have become main key elements in content marketing.

You may said or heard the words, “we are definitely going to use more video marketing in this new year”. So there is no doubt that 2014 is the year of video content marketing.

Videos have been popular since the birth of YouTube and many Social Medias. In 2013, nearly everyone said “The next big thing in content marketing is video”.

Why video content marketing becoming big:

No doubt, content is certainly King! Effective content secures your loyal customers and that allows you to touch new heights of success in business. Marketers started spending nearly ⅓ of their budget on content marketing.

We can see video content is becoming more responsive than other types. Because, videos are generally faster and easier to digest than text-heavy content.

Day by day increased influence between customers and buyers by video, turns marketers to get more feedback about their content.

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