Author image Author :
Bhuvana is a part of business development team of Bode Animation. She is an aspiring writer with fresh writing skill sets and an expert in strategic marketing.


Case-study-dropbox-explainer-video-marketing.jpg

Are you having idea to create an animated explainer video? But before going for yours, want to see a real time case study? A well known successful example, we use it on a daily basis, we love it, a lot of similar services competing with them and they become what they are today.

Obviously, we are going to talk about Dropbox!

Dropbox’s Flashback:

Companies, we seeing are all our problem solving machines, Dropbox was also no different. Few years ago, no one knew what the heck they did or what a virtual storage company even it was. So we need to create awareness to people to know what they had actually.

Dropbox solved, computer users pain everywhere with its simple solution. By downloading a small program, Dropbox users could suddenly access their documents across computers and devices.

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Video is becoming increasingly important on the web and Google rewards video with higher rankings in search engines. Current online video statistics says that video promotion is 6 times more effective than print and direct mail.

Therefore, you also created a video on your site, but your video content is not getting expected traffic and you feel like Google is ignoring your video content?

Over 90% of internet traffic because of video content only. Then how do you get yours to rise in traffic? Here, there is a necessity arises to ensure your video content is properly indexed by the search engines or not and can your users able to discover it or not.

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How-Explainer-Video-Cost-can-fit-your-Budget

Have you thought about what you going to do next for market your brand? How are you going to get a jump on the competition? You may notice the videos out there – that the one which attracts all our attention, Creates fun and easily make your customers feel wow and help your customers understand your business.

Yes, we’re talking about the “Animated Explainer videos”.

Sometimes words are not just enough to explain the whole business model. A 60-90 seconds explainer video explains your business quickly and clearly.

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best-file-formats-for-explainer-video

Have you ever gone through the process of purchasing a video or editing your video? Undoubtedly you may face the question of “which video format should I choose?” A simple question that is sometimes not so simple to answer.

Confusion over explainer video file formats is probably the biggest hang-up for people wanting to upload video to the web. In order to make the right decision for choosing, just have the below little bit knowledge about file formats.

Codecs and Containers:

Most of the video will come across compressed, meaning it’s been altered to take up less space in your computer. A codec compresses and decompresses data. It interrupts the video file and determines the video size, speed, quality and how to play it on your screen.

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