What the word “WATER” means to “LIFE” same does the word “VIDEO” to “BUSINESS”. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
Just a decade before, who would have thought that a “five-minute video” could help flourish a million dollar company. To everyone’s surprise, it had happened in the past, it is happening, and it will happen in the future too.