Potential readers must be engaged with different promotional strategies, so that they get excited about the new book that is about to be self-published by the author. A few simple techniques mentioned below, when used wisely and consistently, can transform a book into a most-desired bestseller.

1. Make Smart Video Pitches:

• Multiple video pitches ranging from 5-second teaser to a 90-second brief introduction about the book must be created. This could be formal or informally intriguing to kindle interest in audiences.
• The contents of the videos must be well planned and be pertinent to the book, which could be about research and writing experiences of authors, the reasons for taking up such a subject, etc, which would appeal to the audiences instantly.
• Videos with longer running time come in larger file size and they take longer time to buffer and play in slower internet connections. Keeping the user’s comfort in mind, the duration and buffer time must be optimized. Moreover, shorter videos are known to make the best impact instantaneously. An ideal video pitch must function like a mini-skirt – short enough to kindle interest in minds of audiences and long enough to cover the intended subject matter.

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Crowdfunding campaigns with a video are more successful in achieving the required funds than with dull projects without any video. Your video doesn’t have to be a Spielberg-directed! Here are 15 tricks to help you create a good crowdfunding video.

# 1 – Invest In An Excellent Quality Audio And Video

Rather than grabbing your iPhone or camcorder, use professional quality video equipment in a well-lit room. Speak loudly and clearly, and if you hear a ‘pop’ sound while playback, record again!

# 2 – Plan Before ‘Action’

Write down the script of the video in a story-telling manner, talking about rewards and giving the viewers a reason to be excited about. The ending note usually includes asking for donations.

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Forrester Research reveals that videos are 53 times more likely than traditional web pages to receive a ranking on the first page of search results.

Optimize your video SEO with these fifteen great tips.

Tip #1 – Value Driven Videos with self Hosted

The content of your video is clearly the backbone of its success.Optimize video SEO by including relevant, informative, engaging and memorable content that portrays your brand. But do this all values goes to your website or your youtube video channel. Self hosting is the first and foremost step in getting video seo benefits.

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Videos bring together sound, pictures and interesting story lines.And when the “social” aspect is added to these videos, what we get is a surefire way of delivering a targeted message to consumers instantly.

But it is extremely difficult to measure the returns created by an online video. Sometimes,marketers and agencies spend more money on determining success than actually producing the video..

Here, we have lined up the important measures and metrics that should be invested in early on if you are planning to create viral videos. These are the top 10 measures of a video campaign’s success.

1. Number of Views:

These depict the number of times a video has been opened. This doesn’t automatically mean that the video was watched through till the end. But a good number of views will let you know that at least the thumbnail and title are attractive enough to get a click from potential viewers.

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Twitter is a uniquely challenging environment on which to do video marketing. The limited amount of information permitted by the Twitter format drives the need to pack a lot of information into a short but coherent message meant to engage a target audience. As such, the appeal of the video must be immediate, forceful, and relevant. Otherwise, it will simply be lost in the mix with the potential customer simply moving on to the next tweet never learning who the sponsor of the video was and certainly not watched again.

Whatever expectation the sponsor had from the customer who watched the video, that expectation will not be met. For those reasons, some very sound strategic thinking and creative energy must go into doing video marketing on Twitter. Your six seconds of glory can either go viral or just be six seconds that will live in infamy, your Pearl Harbor of doom.

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