Are Millennials, your primary audience/user/customer? Do you communicate and share a lot of content with the Millennials? If your answer is yes, we have something interesting to share that you may benefit from.
You must have read or heard by now, the numerous statistics that prove that videos are the best way to communicate to a larger audience, irrespective of which generation they belong to. Click here for more on video statistics from Hubspot.
What the word “WATER” means to “LIFE” same does the word “VIDEO” to “BUSINESS”. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
Just a decade before, who would have thought that a “five-minute video” could help flourish a million dollar company. To everyone’s surprise, it had happened in the past, it is happening, and it will happen in the future too.
Social videos have seen a meteoric rise and have affected business ROI positively when used judiciously. Companies are now seeing the merits of all kinds of content – long and short-form, videos – to capture a market share and attract a large audience base.
Facebook has grown in power in the video marketing strategy realm, which in turn has helped increase its market share. It has moved from being a purely personal social site to being taken a trifle more seriously by creators of videos – Facebook’s auto-play feature has contributed to the number of video views. It has the infrastructure in place to support even long-form content. Companies are beginning to understand the opportunities available to them when launching video strategies, thus enabling them to take complete advantage of this new rage.
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Hope my recent posts on script writing, voiceover were useful to you. This post is also part of the series to conceive and produce an awesome explainer video.
Think that the end product of your video has not shaped up the way you have visualized it to be? A proper plan can go a long way in achieving the desired results. Just a few rough pencil sketches can save your effort rather than ending up in a whole lot of rework. Iterate these rough sketches, freeze them and then build the actual images.
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Have you thought about what you going to do next for market your brand? How are you going to get a jump on the competition? You may notice the videos out there – that the one which attracts all our attention, Creates fun and easily make your customers feel wow and help your customers understand your business.
Yes, we’re talking about the “Animated Explainer videos”.
Sometimes words are not just enough to explain the whole business model. A 60-90 seconds explainer video explains your business quickly and clearly.