As smartphone market is booming in India, Google released Android One low-cost devices with highlighting their recent upgrade to Lollipop 5.1. To cover the Indian market, Google got a whole new way of using Animated video advertising. This new ads gone viral on social media.

Below you can find these animated commercials filled with dozens of avatars from the Androidify app which are fun to watch.

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Hey y’all! We are now in the Silicon Valley of India.

Yes, Bode Animation expands to Bangalore.

Still overwhelmed by the support of our AWESOME clients.

We would love to be able to gift everyone a certificate of appreciation. Kidding.

We continue to say “WE HAVE THE WORLD’S BEST CLIENTS EVER!!!” and we truly mean it.

You recognized our work, identified the strengths and helped us serve better in every possible way. You have shaped up Bode Animation.

A New Season. “Val – Director of Sales and Marketing”:

We are delighted to introduce Valliappan Subbaiah fondly called by our team as Val.

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Getting into a great startup accelerator or incubator is not easy. A lot of hard work needs to be put in to convince them that you are the best of the lot and you deserve a spot. However, there is one particular thing that many of the accelerators and incubators have now started to ask from all the startups who wish to apply into their programs, and that is an explainer video. Not only do explainer videos help startups to increase their revenue by as much as 10% to 15%, they also assist in bringing a convincing argument for them.

The Importance of Explainer Videos for Accelerators and Incubators

1. Help in Clarifying the Objective of Your Business Model

Explainer videos are better convincers of a particular business model because they take all the guesswork out and better explain basic function and usefulness of a service or a product. As a startup, you should know that this is exactly what accelerators and incubators are after. They do not want fluff in the form of text. They want instant clarification without wasting any of their time. Additionally, 60% of the individuals would like to watch videos as compared to read texts. Read more…



A bad video is worse than having a video at all.

The problem is that many corporate are creating their explainer videos in-house to save money, which in turn could knock off your website’s value if not conceptualized and executed well.

Here is a list of avoidable goof ups in making your explainer video.

1. Focusing on animation than message

There is a possible temptation to lose focus on the message while in the process of creating your explainer video. After All you can create wonders with your animation that is not possible with live videos but remember, you are here to create wonders for your business more than an amazing video animation. So your explainer video script should be simple and help people quickly understand your message and motivate them for the desired call for action.

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Does your startup explain all your product features without fail. Great! You are starting to lose your consumers already because people don’t care about the endless features your products have. They care about what’s in it for them. So the classic AIDAS formula remains to be timeless. Create the need, describe your customers the problem and how you solve it. So talk more about “You” (the customer) than about you. Help them out of a problem and be innovative in doing so.

So how do you convey the WOW factor of your product or service?

What: Should explain what you do in the most fundamental terms. Explain what is the necessity of your product/service. Use no jargons that may sound cliched. Read more…


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