According to a study conducted by Cisco, by the year 2017, videos are set to account for at least 69% of the overall internet ‘traffic’. Video on demand on its own would increase at least three times. This is a clear indicator that the future of content market is videos – more so because there do not seem to be any ‘contraindications’ to suggest that the growth will not continue unabated. Given these statistics and ‘signs’, online videos are quickly becoming an integral part of the content marketing strategy for companies to satiate the needs for information and entertainment of their customers and other viewers. Businesses that fail to include videos in their online content marketing strategy would be doing so at their risk and could find themselves struggling to succeed and maybe survive. Studies and stats show that at least 64% of marketing persons expect to use videos as part of their content marketing strategy in the not so distant future. As you read on, you will understand why.

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With the surge in technology, it has become apparent that having an online presence is important to success. This is obviously true then, for businesses – which is why e-commerce has now become huge. However, the two disadvantages that customer’s face with online buying is the absence of the human touch and the inability to ‘touch and feel’ the products before buying. For a large number of customers, this is very important, and even though it may not be possible for customers to ‘interact’ with the offerings before buying, companies can use social video marketing, which would be immersive and interactive, leading to a boost in e-commerce sales.
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Until some time back, virtual reality meant gaming. However, with the changes and advancement in technology, there are now a number of uses been realized. As a result, virtual reality has found application across industries, enabling companies to improve their training abilities, discover new ways to introduce their products, services, and or concepts to a large audience, and several other such uses. Let us take you through some of the industries that are using virtual reality, incorporating it into their everyday operations, and benefiting from its applications.
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Social videos have seen a meteoric rise and have affected business ROI positively when used judiciously. Companies are now seeing the merits of all kinds of content – long and short-form, videos – to capture a market share and attract a large audience base.

Facebook has grown in power in the video marketing strategy realm, which in turn has helped increase its market share. It has moved from being a purely personal social site to being taken a trifle more seriously by creators of videos – Facebook’s auto-play feature has contributed to the number of video views. It has the infrastructure in place to support even long-form content. Companies are beginning to understand the opportunities available to them when launching video strategies, thus enabling them to take complete advantage of this new rage.
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While video ads are not a new thing, there are many social channels and platforms such as YouTube, Bing, and Facebook that provide video hosting options. The video marketing trends in 2016 however will be a lot different since Google is finally set to get into in-SERP video advertising. This is really a sign that more and more users have become more accepting of online video ads. With the continuation of these trends, users can expect to witness more and more of these video adds pop up on platforms, even in the most unexpected places. And since Google now owns YouTube, there are indeed a lot of possibilities. Read more…