“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss.
Marketing dynamics have changed over the years. The tried and tested rules for branding do not apply anymore. This is why businesses are now looking for innovative and cutting-edge ways to reach out to their customers and clients.
As more and more businesses are joining the YouTube, Meerkat and Periscope bandwagon, it all comes down to selecting the right type of video. Two of the most important forms of video marketing are live video streams and animated videos. Here are some factors that you need to consider when choosing a video format for your brand:

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As smartphone market is booming in India, Google released Android One low-cost devices with highlighting their recent upgrade to Lollipop 5.1. To cover the Indian market, Google got a whole new way of using Animated video advertising. This new ads gone viral on social media.

Below you can find these animated commercials filled with dozens of avatars from the Androidify app which are fun to watch.

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Hey y’all! We are now in the Silicon Valley of India.

Yes, Bode Animation expands to Bangalore.

Still overwhelmed by the support of our AWESOME clients.

We would love to be able to gift everyone a certificate of appreciation. Kidding.

We continue to say “WE HAVE THE WORLD’S BEST CLIENTS EVER!!!” and we truly mean it.

You recognized our work, identified the strengths and helped us serve better in every possible way. You have shaped up Bode Animation.

A New Season. “Val – Director of Sales and Marketing”:

We are delighted to introduce Valliappan Subbaiah fondly called by our team as Val.

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“Start with the end in mind. Think of video as a tool, not an end result!”

As there are more and more videos created by brands, it’s very difficult to make the entrepreneurs and business owners to pay attention on our business concept. So marketers are thinking more critically about their video strategies.

Below are the simple and quick tips for marketing experts, how they can use videos effectively for their business growth:

Tip 1: Create simple weekly videos

When you are looking to have a relevant content for your blog or email campaign then video will be the first choice to engage viewers and it works well for any industry.

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Irrespective of the size of your business, if you are able to produce great videos for marketing, you can compete with organizations significantly larger than yours in terms of size and resources. The best part about video marketing is that it does not cost a lot of money and can improve your sales significantly, making for highly impressive ROIs.

Two Reasons Why Startups Should Use Video Marketing

1. It helps to increase visibility and reach with which they can expand on their existing customers. A well thought out video marketing plan can actually help in reaching out to customers you never thought were possible to reach. Also, research conducted has revealed that 45.4% of the internet users view one or more videos in a month and about 32 videos are exposed to an average user every month. This means that your marketing video will be seen by the lot.

2. It gives businesses a chance to stand out from the crowd. Not many of your competitors are doing video marketing, and those who are doing it may not be doing it right. If you use this marketing tactic correctly, you will truly shine.

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