So what’s your marketing plan to reach your prospective customers? Getting the paparazzi attention for your product is a very challenging task in this highly competitive world of infinite brands.

And the problem is you have a strong feeling that no one knows your product better than you and no one can explain your product better than you; and even YOU, as a product owner may not find easy to carry the right essence of your product to your audience all the time.

That’s where the power of the product video comes in handy with you. Video represents your brand messages uniformly, whoever might be carrying your marketing messages across. A well planned corporate video conveys the messages you want to, across various media.

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You may be in a very early stage of your business or look forward to keep moving inspite of several hardships, and that’s where you need inspiring factors that can motivate you constantly to make you reach where you want to.

Here’s a collection of amazing quotes that we dedicate to startup community.

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As a business owner, you would have invested tons of hard-earned money in marketing your online videos, but have you ever assessed its ROI performance? If not, then it is high time that you do with video analytics, and keep your business on track.

What is video analytics?

Video analytics is a technology that helps you to monitor your online video’s performance with the latest metrics & reports. The information gathered through your video’s statistical reports like views, traffic source, demographics, etc., helps to evaluate, tweak and enhance its ROI performance.

What you can achieve?

• Helps to obtain real-time analytics.
• Effectively optimize your content and capture leads.
• Minimize your production cost,
• Get an enhanced ROI for your online videos. Read more…

Today video is the most effective way to tell the story and is the preferred social medium by the marketing professionals. Within very short duration videos have become main key elements in content marketing.

You may said or heard the words, “we are definitely going to use more video marketing in this new year”. So there is no doubt that 2014 is the year of video content marketing.

Videos have been popular since the birth of YouTube and many Social Medias. In 2013, nearly everyone said “The next big thing in content marketing is video”.

Why video content marketing becoming big:

No doubt, content is certainly King! Effective content secures your loyal customers and that allows you to touch new heights of success in business. Marketers started spending nearly ⅓ of their budget on content marketing.

We can see video content is becoming more responsive than other types. Because, videos are generally faster and easier to digest than text-heavy content.

Day by day increased influence between customers and buyers by video, turns marketers to get more feedback about their content.

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With New Year coming right around the corner, it’s time finding the best way to send a fun-filled greeting for your clients. But, it becomes a greater challenge since holiday seasons turn out to be a competitive period for all business enterprises.

Although there may be various medium, video grows out to be an easier option for startups as well as for developed organization. The reason is videos are more engaging and entertaining than a mere greeting card or typing a bunch of words through e-mail. Your clients may either take a look at it or consider it as a spam; it will not create any impact for your brand.

Special greeting videos mean a lot to the clients, it is like showing gratitude to them. So, don’t miss the chance of re-connecting with them.

This will not only create a long-lasting relationship with clients, but also will enhance your business branding. It’s not new, the custom of sending greetings days back to the ancient Chinese. This time of the year becomes important for all marketers to prepare their marketing campaigns for holidays.

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