Are you having idea to create an animated explainer video? But before going for yours, want to see a real time case study? A well known successful example, we use it on a daily basis, we love it, a lot of similar services competing with them and they become what they are today.

Obviously, we are going to talk about Dropbox!

Dropbox’s Flashback:

Companies, we seeing are all our problem solving machines, Dropbox was also no different. Few years ago, no one knew what the heck they did or what a virtual storage company even it was. So we need to create awareness to people to know what they had actually.

Dropbox solved, computer users pain everywhere with its simple solution. By downloading a small program, Dropbox users could suddenly access their documents across computers and devices.

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According to a recent report, Facebook pulled in revenue of $1.81 billion during the second quarter period of 2013. Facebook has been seeing successful growth in the revenue as well as in the number of users. It has witnessed 1.15 billion monthly active users as of June 30th, while its daily active users stood at 669 million. The other biggest progress is that its number of mobile users has increased by 50 percent compared to last quarter year.

Over these years a lot of users use Facebook to market their videos. They find it comfortable and interesting. Imagine if you have to follow the old-fashioned ways of marketing? Sending e-mails, creating banners, images, etc; the days of banner and image advertising are fading faster. Hence, experts have agreed to follow new marketing strategies for the attention of all audiences.

The first ever video uploaded on YouTube was by the co-founder Jawed Karim at San Diego Zoo. Ever since that, videos have become more popular. At present, YouTube ranks high on video distributing platform.

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Gone are the days when we used to walk miles to shop or buy any product. Electronic commerce, also known as, E-commerce has made it easier for customers. Just in a click away, the website lists out the entire historical background of the product. Right from customers’ purchasing detail to their secured accounts, the website ensures privacy for customers.

Such is the impact of E-commerce. It is the only major industry, where competition is larger in number. There about more than 100 e-commerce websites functioning in India. They are either Business-Business, Business- Customer, Customer-Customer or Business- Government. For instance, eBay is one the customer-customer e-commerce websites, where transactions happen between individuals or consumers. Similarly, Amazon, Flipkart, Snapdeal, Jabong, Myntra are all major e-commerce websites in India. Although, it is easy to launch an e-commerce website, most of the owners struggle to reach the marketing point. Henceforth, many marketing experts switch on to Video commerce.

Video commerce, also dubbed as, e-Commerce Video is used to promote products or services through video content on Internet. This platform has witnessed increasing growth in recent times. It is the major turn-out for all those entrepreneurs who devote their time and money on owning an e-commerce website. The major reason why videos have become a source for marketing is simply because audiences prefer watching. A video is more likely to engross in one’s mind than any other content.

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The eon of e-marketing have a thirst for having an intro video and a video marketing channel, especially you tube channel for businesses. For startup entrepreneurs it is very important to have a YouTube channel for their video marketing purpose because in this year statistics about YouTube video hunts have shown that in 2013 around 3.5 billion people have searched for videos in YouTube alone. This article is for the entrepreneurs who have an explainer video and going to set up a YouTube channel for their video marketing.

There are many basic gears to take care while creating a YouTube channel; people may miss it out because of their time limitation and innocence about the things. This article is for helping those people, it is a piece of reference for the ones who have a YouTube channel, and here you go.

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Why we remember ‘Boost’ (health drink) in red color, why Facebook is always in blue, pink means girl’s color?? Do colors make any sense with us?? Yes they do, Colors can communicate different things with humans, they use human feelings to communicate its message and store it inside the human mind.

Why Colors in Marketing

“Color is the place where our brain and the universe meet.” Paul Klee

Color detains your attention, calm down or annoys the eyes, and send a powerful message to the viewers mind. The right color will made a business succeed and a wrong color can cause failure for a product or business. Color has an important role in everyone’s life, religion, nature, beliefs, and personality that all influence our purchase decision making.

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