Are Millennials, your primary audience/user/customer? Do you communicate and share a lot of content with the Millennials? If your answer is yes, we have something interesting to share that you may benefit from.
You must have read or heard by now, the numerous statistics that prove that videos are the best way to communicate to a larger audience, irrespective of which generation they belong to. Click here for more on video statistics from Hubspot.
A few years back youngsters dreamt of being movie stars, flaunting down the ramp in glittering dresses posing to a pack of flashing cameras. By and large, today’s youth aspire to YouTube stardom. And statistics are promising!
Another year has come to an end, and 2016 had been a stroke of luck for Youtubers in making cold hard cash. Fueled by the proliferation of internet connections and rapid growth in smartphone sales, the active internet user base boomed. This catalyzed the phenomenal viewership for the YouTube media and its celebrities.
The growing popularity and reach of smart phones and internet along with social media has made each of our lives go “digital” from the first minute of our day until the last! In addition, the Government taking very pro-active steps towards digitalization and smart-towns have increased internet connectivity and wifi in townships. This has enhanced the rate of growth of digitalization in India. The mega-trend is only increasing by the day. From travel to fashion to personal finance, comparing online has become an inner instinct before actually buying. Even before trying a new restaurant or booking a hotel online, we always check reviews, view pictures before trying it out.
In this rapid growth of digitalization, reach of internet in the semi-urban and rural areas as well as increased awareness is creating a huge role. The rise of smart phones has revolutionized this space and is expected to rise by another 89% in the next 4-5 years as per Boston Consulting Group’s report on India @Digital Bharat. Government is also very pro-active in such matters by providing low cost internet services and free wifi towns. As per the TRAI data, 3G and 4G services are likely to rise by another 50% by 2018 with higher rural penetration.
With the surge in technology, it has become apparent that having an online presence is important to success. This is obviously true then, for businesses – which is why e-commerce has now become huge. However, the two disadvantages that customer’s face with online buying is the absence of the human touch and the inability to ‘touch and feel’ the products before buying. For a large number of customers, this is very important, and even though it may not be possible for customers to ‘interact’ with the offerings before buying, companies can use social video marketing, which would be immersive and interactive, leading to a boost in e-commerce sales.
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The first thing that pops into the mind when one speaks about Instagram is photos – a sea of photographs on a variety of subjects and a large number of people. This platform began by promoting the power of images to convey thoughts and share messages. However, soon enough realization about the greater power of using it for video marketing struck, and Instagram launched video uploading capability. The great part was that adding videos did not disrupt the aesthetics or essence of this platform.
We know that viewer attention span is rather short, and while videos on Instagram may have created even more opportunities for marketing through the social media route, the fact is the ideas must be conveyed swiftly and as creatively as possible. Every second of these videos must create an impact – since people usually stay on for about a minute or less. It makes sense then, to master the art of creating high impact videos that will convey your message instantly. Using video marketing to promote your business through Instagram requires a set of strategies.
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