Social videos have seen a meteoric rise and have affected business ROI positively when used judiciously. Companies are now seeing the merits of all kinds of content – long and short-form, videos – to capture a market share and attract a large audience base.

Facebook has grown in power in the video marketing strategy realm, which in turn has helped increase its market share. It has moved from being a purely personal social site to being taken a trifle more seriously by creators of videos – Facebook’s auto-play feature has contributed to the number of video views. It has the infrastructure in place to support even long-form content. Companies are beginning to understand the opportunities available to them when launching video strategies, thus enabling them to take complete advantage of this new rage.
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Before the advent of the internet, people used to socialize in the traditional sense i.e. meeting each other face to face to exchange ideas, share their love life issues, gossip about their neighbor’s wife etc. but were only connected to each other locally. They had to write a letter if they wanted to communicate with a loved one living thousands of miles away. With the arrival of the internet, certain aspects of social interaction evolved and became more global, as people started communicating with their friends and loved ones overseas through email and chat applications. This gave rise to social media platforms such as Facebook and YouTube where people could share interests, ideas, exchange funny cat photos and videos, and communicate with each other. Nowadays social platforms are also used by companies and individuals to market and promote their products and brand.
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A couple of days back one of my friends visited me just to express his agony on how his explainer video ended up as a disaster. The production house had charged him an arm and leg for the video. Skip it! That’s a different story. We explored the video to understand what had went wrong. The script, storyline, story boarding, colour selection, character style, animation,…. Frankly speaking, everything was in place. We later realized that the video had fallen short due to the choice of an incorrect voiceover talent.

Make it count! You are not choosing the voice for the video but a voice to sell your business ……..a voice that can make a SALE. Then, it’s extremely important. Isn’t it? Get the picture! The voiceover you choose could have a significant impact on the engagement and the effectiveness of your video as a whole.

Here are some worthwhile voice over tips that we’ve learned along the way that might make your process easier.
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A video production house that has crafted more than 500 explainer videos has officially stated that there is no point in wasting money on explainer videos. Now, this statement should not be taken as is because if you go in depth into their statement, you will realize that there is more to what they mean by that. Essentially, the production house is saying that it will be pretty useless to put in all that effort into explainer videos if there is no concrete goal in the minds of the clients.

What The Clients Need To Focus On

Clients should start realizing that making an explainer video is not all about the video itself. Rather it is more about the kind of script that is drafted. They need to understand that unless they are clear on what they wish to convey through their videos, their video will pretty much be useless. Instead of going haphazardly towards it and taking a useless approach, here are a few tips into making sure that your explainer video is worth it: Read more…

Explainer Videos Everywhere

Videos! Videos ! Videos ! And Explainer Videos are on top. Explainer videos have acquired an explosive growth over the past few years. With the advent of the internet and social networking, businesses have employed videos as the major source of their promotional campaigns. And Explainer videos have boomed in popularity due to their proven effectiveness in growing a business. Yes. Explainer Videos have become the lifeblood of any business and especially the startups adapt to it due to its affordability.

Thus, explainer videos are an excellent marketing tool for increasing the conversion rates and a visual medium capable of boosting the business sales.
 

The script is the KING!

The video is the heart of many businesses. And the script is the heart of any video. It’s crucial because it’s the engine that drives the program.
The script is the king and the backbone of a top-notch video.
A well-written script weaved with the right engagement factors can make the video go viral and has the potential to flourish a business.

But, how do we nail a viral script. This article is a perfect guide leading you to it. Read more…