While video ads are not a new thing, there are many social channels and platforms such as YouTube, Bing, and Facebook that provide video hosting options. The video marketing trends in 2016 however will be a lot different since Google is finally set to get into in-SERP video advertising. This is really a sign that more and more users have become more accepting of online video ads. With the continuation of these trends, users can expect to witness more and more of these video adds pop up on platforms, even in the most unexpected places. And since Google now owns YouTube, there are indeed a lot of possibilities. Read more…

“Start with the end in mind. Think of video as a tool, not an end result!”

As there are more and more videos created by brands, it’s very difficult to make the entrepreneurs and business owners to pay attention on our business concept. So marketers are thinking more critically about their video strategies.

Below are the simple and quick tips for marketing experts, how they can use videos effectively for their business growth:

Tip 1: Create simple weekly videos

When you are looking to have a relevant content for your blog or email campaign then video will be the first choice to engage viewers and it works well for any industry.

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YouTube is the core outlet from where brands can expose themselves to the end consumers, and the better their branding is, the better will be the response rate. It is said that YouTube generates around 800 million views on a monthly basis. It is also said that more than a billion unique viewers go on YouTube on a yearly basis. However, if brands wish to stand out from the crowd and the endless streams of various clips, then they would have to come up with strategies and ways in which they can be discovered easily so that they can attract the attention of the audience. Here are the top 13 ways in which your
YouTube channel can be branded:

1. Adding Overlays

Many people are not aware about adding overlays to videos. While this brilliant resource could not be accessed so easily initially, you can now take advantage of it at anytime. Overlays can be used for sharing information with your users and in promoting your channel and website.

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Irrespective of the size of your business, if you are able to produce great videos for marketing, you can compete with organizations significantly larger than yours in terms of size and resources. The best part about video marketing is that it does not cost a lot of money and can improve your sales significantly, making for highly impressive ROIs.

Two Reasons Why Startups Should Use Video Marketing

1. It helps to increase visibility and reach with which they can expand on their existing customers. A well thought out video marketing plan can actually help in reaching out to customers you never thought were possible to reach. Also, research conducted has revealed that 45.4% of the internet users view one or more videos in a month and about 32 videos are exposed to an average user every month. This means that your marketing video will be seen by the lot.

2. It gives businesses a chance to stand out from the crowd. Not many of your competitors are doing video marketing, and those who are doing it may not be doing it right. If you use this marketing tactic correctly, you will truly shine.

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