Today video is the most effective way to tell the story and is the preferred social medium by the marketing professionals. Within very short duration videos have become main key elements in content marketing.

You may said or heard the words, “we are definitely going to use more video marketing in this new year”. So there is no doubt that 2014 is the year of video content marketing.

Videos have been popular since the birth of YouTube and many Social Medias. In 2013, nearly everyone said “The next big thing in content marketing is video”.

Why video content marketing becoming big:

No doubt, content is certainly King! Effective content secures your loyal customers and that allows you to touch new heights of success in business. Marketers started spending nearly ⅓ of their budget on content marketing.

We can see video content is becoming more responsive than other types. Because, videos are generally faster and easier to digest than text-heavy content.

Day by day increased influence between customers and buyers by video, turns marketers to get more feedback about their content.

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The eon of e-marketing have a thirst for having an intro video and a video marketing channel, especially you tube channel for businesses. For startup entrepreneurs it is very important to have a YouTube channel for their video marketing purpose because in this year statistics about YouTube video hunts have shown that in 2013 around 3.5 billion people have searched for videos in YouTube alone. This article is for the entrepreneurs who have an explainer video and going to set up a YouTube channel for their video marketing.

There are many basic gears to take care while creating a YouTube channel; people may miss it out because of their time limitation and innocence about the things. This article is for helping those people, it is a piece of reference for the ones who have a YouTube channel, and here you go.

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Discover Top 10 Reasons to Invest on Explainer Videos Instead

The concept of having a video go viral is too enticing to ignore. While it is true that a viral video reaches out to more people; does it result in the same percentage of conversion rate?

The answer is no. Why? Because when it comes to brand recognition, the attention span of the consumer is shrinking day by day. With so much on offer, being visible only is just not enough for a business. You have got to be relatable and user-friendly as well and click with the audience on a personal level.

You can’t just tell them about your strategy, but you actually need to show them how you work.
And that’s where explainer videos come in.

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