While video ads are not a new thing, there are many social channels and platforms such as YouTube, Bing, and Facebook that provide video hosting options. The video marketing trends in 2016 however will be a lot different since Google is finally set to get into in-SERP video advertising. This is really a sign that more and more users have become more accepting of online video ads. With the continuation of these trends, users can expect to witness more and more of these video adds pop up on platforms, even in the most unexpected places. And since Google now owns YouTube, there are indeed a lot of possibilities.
Some of the highlights of these trends are as follows:
1. Video ads will be the dominating factor for 2016
2. Many virtual reality devices are ready to emerge
3. There has been a drastic increase in digital assistants that use a new format in optimization
4. Mobile devices will start dominating desktop completely
5. App indexing will help bring about more apps into the market
Online video advertising spending in the United States from 2014 to 2016 (in billion U.S. dollars).
The timeline shows online video advertising expenditure in the United States in 2014 as well as a forecast for 2015 and 2016. Magnaglobal projected the spending would reach 9.14 billion U.S. dollars in 2016.
TV To Digital Budget Shift/ Share In Numbers
In the next four years, it is expected that digital ads will be the leaders in global media growth. These will account for 33% of the total revenue generated from advertising. TV ads are estimated to generate $173.7 billion around the world in the year2014. This figure will grow further to $214.7 billion in the year 2018. At the same time, internet advertising is estimated to grow from $133 billion to $195 billion. By the year 2018, internet advertising will most likely take over TV ads completely.
Video Ad Domination In 2016
While video ads are not a new thing, there are many social channels and platforms such as YouTube, Bing, and Facebook that provide video hosting options. The video marketing trends in 2016 however will be a lot different since Google is finally set to get into in-SERP video advertising. This is really a sign that more and more users have become more accepting of online video ads. With the continuation of these trends, users can expect to witness more and more of these video adds pop up on platforms, even in the most unexpected places. And since Google now owns YouTube, there are indeed a lot of possibilities.
Video Marketing Trends World Over
1. India
India happens to be the second largest market, right after the US, in the case of video platforms such as Facebook and YouTube. You will realize this if you head over to this ReelSEO article. The revenue that is generated from digital advertising in India is estimated to be $1,235.1 in the year 2015. Mobile advertising has especially been skyrocketing with statistics from IDC having revealed that the ratio of smartphone and feature phone grew tremendously and with this more and more data has started becoming accessible on mobile devices.
From amongst the urban internet users, around 67% have access to mobile internet. When we talk about the rural internet users, then around 40% have access to mobile internet. Over 36% of mobile data in India consists of video content. There has also been a 100% increase in the number of marketers using video ads in their digital campaigns. At this rate, India is all set to become a global forerunner when it comes to video marketing.
2. United Kingdom
The revenue that has been generated in 2015 through digital advertising in the UK has been $9,968.8. More than 20 million people within the UK are known to view at least one video in a week from one of the social media channels such as YouTube and Facebook. The video ad revenues have seen a drastic increase of 33.3% and this has made it the fastest growing segment in the country.
3. Israel
Internet revenues from video ads are expected to increase drastically in the country since the mobile ads there represent 20.6% of the advertising spending done last year in the world. The future growth is expected to come from an increase in video display advertising, the growth of which is expected at 19%.
Apart from being effective, online marketing helps companies save a lot of money. For this reason, most of your advertising budget should be put aside for making video ad campaigns and digital marketing.
