Video is becoming increasingly important on the web and Google rewards video with higher rankings in search engines. Current online video statistics says that video promotion is 6 times more effective than print and direct mail.

Therefore, you also created a video on your site, but your video content is not getting expected traffic and you feel like Google is ignoring your video content?

Over 90% of internet traffic because of video content only. Then how do you get yours to rise in traffic? Here, there is a necessity arises to ensure your video content is properly indexed by the search engines or not and can your users able to discover it or not.

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Have you thought about what you going to do next for market your brand? How are you going to get a jump on the competition? You may notice the videos out there – that the one which attracts all our attention, Creates fun and easily make your customers feel wow and help your customers understand your business.

Yes, we’re talking about the “Animated Explainer videos”.

Sometimes words are not just enough to explain the whole business model. A 60-90 seconds explainer video explains your business quickly and clearly.

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The eon of e-marketing have a thirst for having an intro video and a video marketing channel, especially you tube channel for businesses. For startup entrepreneurs it is very important to have a YouTube channel for their video marketing purpose because in this year statistics about YouTube video hunts have shown that in 2013 around 3.5 billion people have searched for videos in YouTube alone. This article is for the entrepreneurs who have an explainer video and going to set up a YouTube channel for their video marketing.

There are many basic gears to take care while creating a YouTube channel; people may miss it out because of their time limitation and innocence about the things. This article is for helping those people, it is a piece of reference for the ones who have a YouTube channel, and here you go.

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Have you ever gone through the process of purchasing a video or editing your video? Undoubtedly you may face the question of “which video format should I choose?” A simple question that is sometimes not so simple to answer.

Confusion over explainer video file formats is probably the biggest hang-up for people wanting to upload video to the web. In order to make the right decision for choosing, just have the below little bit knowledge about file formats.

Codecs and Containers:

Most of the video will come across compressed, meaning it’s been altered to take up less space in your computer. A codec compresses and decompresses data. It interrupts the video file and determines the video size, speed, quality and how to play it on your screen.

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Discover Top 10 Reasons to Invest on Explainer Videos Instead

The concept of having a video go viral is too enticing to ignore. While it is true that a viral video reaches out to more people; does it result in the same percentage of conversion rate?

The answer is no. Why? Because when it comes to brand recognition, the attention span of the consumer is shrinking day by day. With so much on offer, being visible only is just not enough for a business. You have got to be relatable and user-friendly as well and click with the audience on a personal level.

You can’t just tell them about your strategy, but you actually need to show them how you work.
And that’s where explainer videos come in.

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