They Say a Picture is worth a Thousand Words. What about a Video?

We humans are hardwired to believe in what we SEE. It is no secret that visual graphics have always had a greater impact on the human mind as compared to reading something. What we see affects us instantly, while what we read takes a little while to sink in.

Perhaps that’s the main reason that explainer videos have become the next big thing in online marketing. From industry bigwigs (Facebook, Drop box) to startup enterprises, everyone has joined the explainer video bandwagon. Drop Box in particular, increased its conversion rate by 10% – by simply incorporating an explainer video on its homepage. This 10% conversion ultimately led to a whopping 10 million customers and an additional 48 million worth of revenue. All this just through the help of a 2-minute explainer video!

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Here’s Why Multiple Video Landing Pages Will Improve Website Conversion

On average, video landing pages – due to their audiovisual content – generally attracts a five to six times higher engagement rate than traditional text or static image landing pages do. Currently, video landing pages is the next big strategy for increasing the conversion rate of a website; it’s so hot, that many global brands are tapping into the phenomenon with great success.

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Potential readers must be engaged with different promotional strategies, so that they get excited about the new book that is about to be self-published by the author. A few simple techniques mentioned below, when used wisely and consistently, can transform a book into a most-desired bestseller.

1. Make Smart Video Pitches:

• Multiple video pitches ranging from 5-second teaser to a 90-second brief introduction about the book must be created. This could be formal or informally intriguing to kindle interest in audiences.
• The contents of the videos must be well planned and be pertinent to the book, which could be about research and writing experiences of authors, the reasons for taking up such a subject, etc, which would appeal to the audiences instantly.
• Videos with longer running time come in larger file size and they take longer time to buffer and play in slower internet connections. Keeping the user’s comfort in mind, the duration and buffer time must be optimized. Moreover, shorter videos are known to make the best impact instantaneously. An ideal video pitch must function like a mini-skirt – short enough to kindle interest in minds of audiences and long enough to cover the intended subject matter.

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Crowdfunding campaigns with a video are more successful in achieving the required funds than with dull projects without any video. Your video doesn’t have to be a Spielberg-directed! Here are 15 tricks to help you create a good crowdfunding video.

# 1 – Invest In An Excellent Quality Audio And Video

Rather than grabbing your iPhone or camcorder, use professional quality video equipment in a well-lit room. Speak loudly and clearly, and if you hear a ‘pop’ sound while playback, record again!

# 2 – Plan Before ‘Action’

Write down the script of the video in a story-telling manner, talking about rewards and giving the viewers a reason to be excited about. The ending note usually includes asking for donations.

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Forrester Research reveals that videos are 53 times more likely than traditional web pages to receive a ranking on the first page of search results.

Optimize your video SEO with these fifteen great tips.

Tip #1 – Value Driven Videos with self Hosted

The content of your video is clearly the backbone of its success.Optimize video SEO by including relevant, informative, engaging and memorable content that portrays your brand. But do this all values goes to your website or your youtube video channel. Self hosting is the first and foremost step in getting video seo benefits.

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