The first thing that pops into the mind when one speaks about Instagram is photos – a sea of photographs on a variety of subjects and a large number of people. This platform began by promoting the power of images to convey thoughts and share messages. However, soon enough realization about the greater power of using it for video marketing struck, and Instagram launched video uploading capability. The great part was that adding videos did not disrupt the aesthetics or essence of this platform.

The Instagram way of video marketing:

We know that viewer attention span is rather short, and while videos on Instagram may have created even more opportunities for marketing through the social media route, the fact is the ideas must be conveyed swiftly and as creatively as possible. Every second of these videos must create an impact – since people usually stay on for about a minute or less. It makes sense then, to master the art of creating high impact videos that will convey your message instantly. Using video marketing to promote your business through Instagram requires a set of strategies.
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Social videos have seen a meteoric rise and have affected business ROI positively when used judiciously. Companies are now seeing the merits of all kinds of content – long and short-form, videos – to capture a market share and attract a large audience base.

Facebook has grown in power in the video marketing strategy realm, which in turn has helped increase its market share. It has moved from being a purely personal social site to being taken a trifle more seriously by creators of videos – Facebook’s auto-play feature has contributed to the number of video views. It has the infrastructure in place to support even long-form content. Companies are beginning to understand the opportunities available to them when launching video strategies, thus enabling them to take complete advantage of this new rage.
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Before the advent of the internet, people used to socialize in the traditional sense i.e. meeting each other face to face to exchange ideas, share their love life issues, gossip about their neighbor’s wife etc. but were only connected to each other locally. They had to write a letter if they wanted to communicate with a loved one living thousands of miles away. With the arrival of the internet, certain aspects of social interaction evolved and became more global, as people started communicating with their friends and loved ones overseas through email and chat applications. This gave rise to social media platforms such as Facebook and YouTube where people could share interests, ideas, exchange funny cat photos and videos, and communicate with each other. Nowadays social platforms are also used by companies and individuals to market and promote their products and brand.
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Hope my recent posts on script writing, voiceover were useful to you. This post is also part of the series to conceive and produce an awesome explainer video.

Think that the end product of your video has not shaped up the way you have visualized it to be? A proper plan can go a long way in achieving the desired results. Just a few rough pencil sketches can save your effort rather than ending up in a whole lot of rework. Iterate these rough sketches, freeze them and then build the actual images.
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A couple of days back one of my friends visited me just to express his agony on how his explainer video ended up as a disaster. The production house had charged him an arm and leg for the video. Skip it! That’s a different story. We explored the video to understand what had went wrong. The script, storyline, story boarding, colour selection, character style, animation,…. Frankly speaking, everything was in place. We later realized that the video had fallen short due to the choice of an incorrect voiceover talent.

Make it count! You are not choosing the voice for the video but a voice to sell your business ……..a voice that can make a SALE. Then, it’s extremely important. Isn’t it? Get the picture! The voiceover you choose could have a significant impact on the engagement and the effectiveness of your video as a whole.

Here are some worthwhile voice over tips that we’ve learned along the way that might make your process easier.
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