YouTube is the core outlet from where brands can expose themselves to the end consumers, and the better their branding is, the better will be the response rate. It is said that YouTube generates around 800 million views on a monthly basis. It is also said that more than a billion unique viewers go on YouTube on a yearly basis. However, if brands wish to stand out from the crowd and the endless streams of various clips, then they would have to come up with strategies and ways in which they can be discovered easily so that they can attract the attention of the audience. Here are the top 13 ways in which your
YouTube channel can be branded:

1. Adding Overlays

Many people are not aware about adding overlays to videos. While this brilliant resource could not be accessed so easily initially, you can now take advantage of it at anytime. Overlays can be used for sharing information with your users and in promoting your channel and website.

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Getting into a great startup accelerator or incubator is not easy. A lot of hard work needs to be put in to convince them that you are the best of the lot and you deserve a spot. However, there is one particular thing that many of the accelerators and incubators have now started to ask from all the startups who wish to apply into their programs, and that is an explainer video. Not only do explainer videos help startups to increase their revenue by as much as 10% to 15%, they also assist in bringing a convincing argument for them.

The Importance of Explainer Videos for Accelerators and Incubators

1. Help in Clarifying the Objective of Your Business Model

Explainer videos are better convincers of a particular business model because they take all the guesswork out and better explain basic function and usefulness of a service or a product. As a startup, you should know that this is exactly what accelerators and incubators are after. They do not want fluff in the form of text. They want instant clarification without wasting any of their time. Additionally, 60% of the individuals would like to watch videos as compared to read texts. Read more…

I understand how important this investor meeting could be for you. So here I come with some quick tips on how to handle investors, impress them by not trying to impress them and win their hearts and the deal for a mutually beneficial long-term business relationship.

Know your Investor

Before meeting the investor, have a thorough knowledge of the investor, their business and the market scenario.

Make sure you communicate with the right person. It is always best to choose the end person, the decision maker to have your interactions with. And the person whom you are meeting is the most important person and wants to be sure that he makes his investment in the right place. And more likely that he expects you to know everything he knows about. So if he is a tech-savvy person or a communication person, it is always better to have adequate knowledge on the fields that he has his expertise with. Read more…

Just remember that every big multinational competitor company that gives you a nightmare the moment you think of its name, you would have read a million times that they all started in small cubicle office spaces. And a strong positive attitude coupled with a mind-blowing business plan is what you need to win the rat race.

Don’t be an Obstacle

Here, I would like to share a small piece of information. If you are one them who think that video games are the worst enemies for children, please read on….

Have you ever wondered why these kids’ games have repeated boring model of overcoming obstacles and finally winning the game? These games are not mere games but designed with strong concept of training young brains to overcome real life obstacles. And this is definitely the need of the hour in this highly competitive world.
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Irrespective of the size of your business, if you are able to produce great videos for marketing, you can compete with organizations significantly larger than yours in terms of size and resources. The best part about video marketing is that it does not cost a lot of money and can improve your sales significantly, making for highly impressive ROIs.

Two Reasons Why Startups Should Use Video Marketing

1. It helps to increase visibility and reach with which they can expand on their existing customers. A well thought out video marketing plan can actually help in reaching out to customers you never thought were possible to reach. Also, research conducted has revealed that 45.4% of the internet users view one or more videos in a month and about 32 videos are exposed to an average user every month. This means that your marketing video will be seen by the lot.

2. It gives businesses a chance to stand out from the crowd. Not many of your competitors are doing video marketing, and those who are doing it may not be doing it right. If you use this marketing tactic correctly, you will truly shine.

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