How long would you take to read a Da Vinci Code? At least about a month? And you watch it in 2 hours!
Even the most complex business concepts can be simplified with video explanations in a short span of time and in a manner that engages the audience. The crux of corporate communication involves constant communication of brand messages through various media and an explainer video plays a critical role in getting your marketing messages across easily. Read more…
So what’s your marketing plan to reach your prospective customers? Getting the paparazzi attention for your product is a very challenging task in this highly competitive world of infinite brands.
And the problem is you have a strong feeling that no one knows your product better than you and no one can explain your product better than you; and even YOU, as a product owner may not find easy to carry the right essence of your product to your audience all the time.
That’s where the power of the product video comes in handy with you. Video represents your brand messages uniformly, whoever might be carrying your marketing messages across. A well planned corporate video conveys the messages you want to, across various media.
You may be in a very early stage of your business or look forward to keep moving inspite of several hardships, and that’s where you need inspiring factors that can motivate you constantly to make you reach where you want to.
Here’s a collection of amazing quotes that we dedicate to startup community.
A bad video is worse than having a video at all.
The problem is that many corporate are creating their explainer videos in-house to save money, which in turn could knock off your website’s value if not conceptualized and executed well.
Here is a list of avoidable goof ups in making your explainer video.
There is a possible temptation to lose focus on the message while in the process of creating your explainer video. After All you can create wonders with your animation that is not possible with live videos but remember, you are here to create wonders for your business more than an amazing video animation. So your explainer video script should be simple and help people quickly understand your message and motivate them for the desired call for action.
Does your startup explain all your product features without fail. Great! You are starting to lose your consumers already because people don’t care about the endless features your products have. They care about what’s in it for them. So the classic AIDAS formula remains to be timeless. Create the need, describe your customers the problem and how you solve it. So talk more about “You” (the customer) than about you. Help them out of a problem and be innovative in doing so.
So how do you convey the WOW factor of your product or service?
What: Should explain what you do in the most fundamental terms. Explain what is the necessity of your product/service. Use no jargons that may sound cliched. Read more…