How-Explainer-Videos-hack-Viewers-brain-in-Seconds

Introduction about new things through video is always attractive and gain attention of the viewers. It brings an opportunity to the marketers for bringing their message and engages directly with the emotional level of the audiences. Internet/online-video audiences have increased about 400% within last few years and in video marketing too.

Why the cartoon movies become all time favorite of everyone? On the other hand, just think about any video, which you saw last time. What is coming in your mind? The colors, the music, characters, dialogues, or something else? Video plays a vital role in the viewer’s random memory, the animation videos catch up the mind and memory of the viewer at a time. An animation explainer video is only about 60 – 90 seconds business of storytelling. In addition, each second are key points to give value to your business. Therefore, it is very important to keep an eye upon each slots of your startup video.

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Importance of colors in explainer video Marketing

Why we remember ‘Boost’ (health drink) in red color, why Facebook is always in blue, pink means girl’s color?? Do colors make any sense with us?? Yes they do, Colors can communicate different things with humans, they use human feelings to communicate its message and store it inside the human mind.

Why Colors in Marketing

“Color is the place where our brain and the universe meet.” Paul Klee

Color detains your attention, calm down or annoys the eyes, and send a powerful message to the viewers mind. The right color will made a business succeed and a wrong color can cause failure for a product or business. Color has an important role in everyone’s life, religion, nature, beliefs, and personality that all influence our purchase decision making.

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12 strategies to make effective use of explainer videos

Why Explainer videos are the next brand sellers? 12 Strategies to make use of it.

Do you have any idea about why video of Gangnam Style become most viral in the web?? Is it because of latest apple gadgets?? No, the advancement of technology made world to be busy; everyone started cutback their time. It opens a vista for video marketing because; people love to watch videos in their latest electronic gadgets rather than reading long texts.

Smart advertising people have started making explainer videos in terms of traditional video advertisements for saving their money and time. So that the explainer video industry has started taking over the roles from traditional fancy videos.

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The Science behind the Rise of Explainer Videos

They Say a Picture is worth a Thousand Words. What about a Video?

We humans are hardwired to believe in what we SEE. It is no secret that visual graphics have always had a greater impact on the human mind as compared to reading something. What we see affects us instantly, while what we read takes a little while to sink in.

Perhaps that’s the main reason that explainer videos have become the next big thing in online marketing. From industry bigwigs (Facebook, Drop box) to startup enterprises, everyone has joined the explainer video bandwagon. Drop Box in particular, increased its conversion rate by 10% – by simply incorporating an explainer video on its homepage. This 10% conversion ultimately led to a whopping 10 million customers and an additional 48 million worth of revenue. All this just through the help of a 2-minute explainer video!

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Multiple Video Landing Pages

Here’s Why Multiple Video Landing Pages Will Improve Website Conversion

On average, video landing pages – due to their audiovisual content – generally attracts a five to six times higher engagement rate than traditional text or static image landing pages do. Currently, video landing pages is the next big strategy for increasing the conversion rate of a website; it’s so hot, that many global brands are tapping into the phenomenon with great success.

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