Before the advent of the internet, people used to socialize in the traditional sense i.e. meeting each other face to face to exchange ideas, share their love life issues, gossip about their neighbor’s wife etc. but were only connected to each other locally. They had to write a letter if they wanted to communicate with a loved one living thousands of miles away. With the arrival of the internet, certain aspects of social interaction evolved and became more global, as people started communicating with their friends and loved ones overseas through email and chat applications. This gave rise to social media platforms such as Facebook and YouTube where people could share interests, ideas, exchange funny cat photos and videos, and communicate with each other. Nowadays social platforms are also used by companies and individuals to market and promote their products and brand.
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