Discover Top 10 Reasons to Invest on Explainer Videos Instead

The concept of having a video go viral is too enticing to ignore. While it is true that a viral video reaches out to more people; does it result in the same percentage of conversion rate?

The answer is no. Why? Because when it comes to brand recognition, the attention span of the consumer is shrinking day by day. With so much on offer, being visible only is just not enough for a business. You have got to be relatable and user-friendly as well and click with the audience on a personal level.

You can’t just tell them about your strategy, but you actually need to show them how you work.
And that’s where explainer videos come in.

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They Say a Picture is worth a Thousand Words. What about a Video?

We humans are hardwired to believe in what we SEE. It is no secret that visual graphics have always had a greater impact on the human mind as compared to reading something. What we see affects us instantly, while what we read takes a little while to sink in.

Perhaps that’s the main reason that explainer videos have become the next big thing in online marketing. From industry bigwigs (Facebook, Drop box) to startup enterprises, everyone has joined the explainer video bandwagon. Drop Box in particular, increased its conversion rate by 10% – by simply incorporating an explainer video on its homepage. This 10% conversion ultimately led to a whopping 10 million customers and an additional 48 million worth of revenue. All this just through the help of a 2-minute explainer video!

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Forrester Research reveals that videos are 53 times more likely than traditional web pages to receive a ranking on the first page of search results.

Optimize your video SEO with these fifteen great tips.

Tip #1 – Value Driven Videos with self Hosted

The content of your video is clearly the backbone of its success.Optimize video SEO by including relevant, informative, engaging and memorable content that portrays your brand. But do this all values goes to your website or your youtube video channel. Self hosting is the first and foremost step in getting video seo benefits.

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