How Social Videos Impact Business ROI?

Social videos have seen a meteoric rise and have affected business ROI positively when used judiciously. Companies are now seeing the merits of all kinds of content – long and short-form, videos – to capture a market share and attract a large audience base.

Facebook has grown in power in the video marketing strategy realm, which in turn has helped increase its market share. It has moved from being a purely personal social site to being taken a trifle more seriously by creators of videos – Facebook’s auto-play feature has contributed to the number of video views. It has the infrastructure in place to support even long-form content. Companies are beginning to understand the opportunities available to them when launching video strategies, thus enabling them to take complete advantage of this new rage.
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