According to a study conducted by Cisco, by the year 2017, videos are set to account for at least 69% of the overall internet ‘traffic’. Video on demand on its own would increase at least three times. This is a clear indicator that the future of content market is videos – more so because there do not seem to be any ‘contraindications’ to suggest that the growth will not continue unabated. Given these statistics and ‘signs’, online videos are quickly becoming an integral part of the content marketing strategy for companies to satiate the needs for information and entertainment of their customers and other viewers. Businesses that fail to include videos in their online content marketing strategy would be doing so at their risk and could find themselves struggling to succeed and maybe survive. Studies and stats show that at least 64% of marketing persons expect to use videos as part of their content marketing strategy in the not so distant future. As you read on, you will understand why.
