The Invincible growth of FinTech

In Spite of the term Fintech being in vogue, not many of them including the tech- savvies have a handle on it. But, it is an undeniable fact that its growth, however, is remarkable and invincible. Fintech is a separate arena that is radically proliferating and changing the way we live as society and how we do business professionally. It is true that the rise of fintech has forever changed the way companies do business. Precisely, it is the segment of the technology startup that is disrupting sectors such as mobile payments, money transfers, loans, asset management and more.

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Writing good content is important but marketing the same to create positive organic traffic is the key in the Online Space. Today’s web surfers have become increasingly lazier and yet demanding.

When was the last time you actually read a book or a journal or a report, other than just the key points to gather enough information about the gist? If you take more than 5 seconds to answer this question, trust me that you are no different from the millions of people around you.

It is no secret that internet penetration has increased manifold. Almost every individual is aware and is using internet for varied uses. In this scenario, marketing through the online medium becomes prudent and cost effective. Gone are the days of spending oodles in the print and other offline media where reach is a big concern! With the advent of internet, reaching millions of end-users just at the click of a button becomes super easy.

With the constant evolution of internet and its usage, there will be unique and newer methods of appealing to a larger audience. Thus, with the growing popularity of videos, video marketing for the purpose of branding and online presence has grown phenomenally in the last couple of years. Year 2015 has played a pivotal role in the space for digital marketing with videos ruling it.

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According to a study conducted by Cisco, by the year 2017, videos are set to account for at least 69% of the overall internet ‘traffic’. Video on demand on its own would increase at least three times. This is a clear indicator that the future of content market is videos – more so because there do not seem to be any ‘contraindications’ to suggest that the growth will not continue unabated. Given these statistics and ‘signs’, online videos are quickly becoming an integral part of the content marketing strategy for companies to satiate the needs for information and entertainment of their customers and other viewers. Businesses that fail to include videos in their online content marketing strategy would be doing so at their risk and could find themselves struggling to succeed and maybe survive. Studies and stats show that at least 64% of marketing persons expect to use videos as part of their content marketing strategy in the not so distant future. As you read on, you will understand why.

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With the surge in technology, it has become apparent that having an online presence is important to success. This is obviously true then, for businesses – which is why e-commerce has now become huge. However, the two disadvantages that customer’s face with online buying is the absence of the human touch and the inability to ‘touch and feel’ the products before buying. For a large number of customers, this is very important, and even though it may not be possible for customers to ‘interact’ with the offerings before buying, companies can use social video marketing, which would be immersive and interactive, leading to a boost in e-commerce sales.
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The first thing that pops into the mind when one speaks about Instagram is photos – a sea of photographs on a variety of subjects and a large number of people. This platform began by promoting the power of images to convey thoughts and share messages. However, soon enough realization about the greater power of using it for video marketing struck, and Instagram launched video uploading capability. The great part was that adding videos did not disrupt the aesthetics or essence of this platform.

The Instagram way of video marketing:

We know that viewer attention span is rather short, and while videos on Instagram may have created even more opportunities for marketing through the social media route, the fact is the ideas must be conveyed swiftly and as creatively as possible. Every second of these videos must create an impact – since people usually stay on for about a minute or less. It makes sense then, to master the art of creating high impact videos that will convey your message instantly. Using video marketing to promote your business through Instagram requires a set of strategies.
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