Social videos have seen a meteoric rise and have affected business ROI positively when used judiciously. Companies are now seeing the merits of all kinds of content – long and short-form, videos – to capture a market share and attract a large audience base.

Facebook has grown in power in the video marketing strategy realm, which in turn has helped increase its market share. It has moved from being a purely personal social site to being taken a trifle more seriously by creators of videos – Facebook’s auto-play feature has contributed to the number of video views. It has the infrastructure in place to support even long-form content. Companies are beginning to understand the opportunities available to them when launching video strategies, thus enabling them to take complete advantage of this new rage.
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Before the advent of the internet, people used to socialize in the traditional sense i.e. meeting each other face to face to exchange ideas, share their love life issues, gossip about their neighbor’s wife etc. but were only connected to each other locally. They had to write a letter if they wanted to communicate with a loved one living thousands of miles away. With the arrival of the internet, certain aspects of social interaction evolved and became more global, as people started communicating with their friends and loved ones overseas through email and chat applications. This gave rise to social media platforms such as Facebook and YouTube where people could share interests, ideas, exchange funny cat photos and videos, and communicate with each other. Nowadays social platforms are also used by companies and individuals to market and promote their products and brand.
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A video production house that has crafted more than 500 explainer videos has officially stated that there is no point in wasting money on explainer videos. Now, this statement should not be taken as is because if you go in depth into their statement, you will realize that there is more to what they mean by that. Essentially, the production house is saying that it will be pretty useless to put in all that effort into explainer videos if there is no concrete goal in the minds of the clients.

What The Clients Need To Focus On

Clients should start realizing that making an explainer video is not all about the video itself. Rather it is more about the kind of script that is drafted. They need to understand that unless they are clear on what they wish to convey through their videos, their video will pretty much be useless. Instead of going haphazardly towards it and taking a useless approach, here are a few tips into making sure that your explainer video is worth it: Read more…

“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss.
Marketing dynamics have changed over the years. The tried and tested rules for branding do not apply anymore. This is why businesses are now looking for innovative and cutting-edge ways to reach out to their customers and clients.
As more and more businesses are joining the YouTube, Meerkat and Periscope bandwagon, it all comes down to selecting the right type of video. Two of the most important forms of video marketing are live video streams and animated videos. Here are some factors that you need to consider when choosing a video format for your brand:

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I understand how important this investor meeting could be for you. So here I come with some quick tips on how to handle investors, impress them by not trying to impress them and win their hearts and the deal for a mutually beneficial long-term business relationship.

Know your Investor

Before meeting the investor, have a thorough knowledge of the investor, their business and the market scenario.

Make sure you communicate with the right person. It is always best to choose the end person, the decision maker to have your interactions with. And the person whom you are meeting is the most important person and wants to be sure that he makes his investment in the right place. And more likely that he expects you to know everything he knows about. So if he is a tech-savvy person or a communication person, it is always better to have adequate knowledge on the fields that he has his expertise with. Read more…