Dual coding theory is a theory of cognition according to which humans process and represent verbal and non-verbal information in separate related system. For example, the word “circle” can prompt one to visualize a circle and also if we see the image of a circle can bring to mind the word “circle.”

Visuals are great and add a ton to helping people retain what they are watching. According to the brain science, all our brains filled up with visuals rather than tight script and strong messages.

In fact studies shows that if you only stimulate the auditory sense people will retain just 10% of what they hear. Stimulating both the auditory and visual sense results with a retention rate of 58%.

Is dual-coding theory helpful for business?

The answer is always “Yes”, since every business is trying to grab their customer’s attention to deliver their brand message.

When most of the targeted audience’s time spent on a website is less than 2 minutes, it is necessary to explain your product or service in short time in an effective way.

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How so? We hear you ask.

Well, before answering . . .

Let us consider,

“10 marketing people gathered to hear your company’s next Quarter marketing plan, which then you will ask them to call your customers and explain.

Do you think all the 10 sales people will reproduce the matter fully?”

We can pretty much guarantee that out of 10 sales people, 5 of them listen fully and only 3 can reproduce or deliver to the customers.

In general, people won’t buy a product or use a service without learning the basics of what it does. Also they don’t want to read the website with a long winded sales copy, people want their information alone, and they want immediately.

Majority of the business have no idea that their website must be their personal sales man, and they simply think website as a business card for their business.

An explainer video can be the simple solution for the above problem! Read more…

Today video is the most effective way to tell the story and is the preferred social medium by the marketing professionals. Within very short duration videos have become main key elements in content marketing.

You may said or heard the words, “we are definitely going to use more video marketing in this new year”. So there is no doubt that 2014 is the year of video content marketing.

Videos have been popular since the birth of YouTube and many Social Medias. In 2013, nearly everyone said “The next big thing in content marketing is video”.

Why video content marketing becoming big:

No doubt, content is certainly King! Effective content secures your loyal customers and that allows you to touch new heights of success in business. Marketers started spending nearly ⅓ of their budget on content marketing.

We can see video content is becoming more responsive than other types. Because, videos are generally faster and easier to digest than text-heavy content.

Day by day increased influence between customers and buyers by video, turns marketers to get more feedback about their content.

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With New Year coming right around the corner, it’s time finding the best way to send a fun-filled greeting for your clients. But, it becomes a greater challenge since holiday seasons turn out to be a competitive period for all business enterprises.

Although there may be various medium, video grows out to be an easier option for startups as well as for developed organization. The reason is videos are more engaging and entertaining than a mere greeting card or typing a bunch of words through e-mail. Your clients may either take a look at it or consider it as a spam; it will not create any impact for your brand.

Special greeting videos mean a lot to the clients, it is like showing gratitude to them. So, don’t miss the chance of re-connecting with them.

This will not only create a long-lasting relationship with clients, but also will enhance your business branding. It’s not new, the custom of sending greetings days back to the ancient Chinese. This time of the year becomes important for all marketers to prepare their marketing campaigns for holidays.

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Are you having idea to create an animated explainer video? But before going for yours, want to see a real time case study? A well known successful example, we use it on a daily basis, we love it, a lot of similar services competing with them and they become what they are today.

Obviously, we are going to talk about Dropbox!

Dropbox’s Flashback:

Companies, we seeing are all our problem solving machines, Dropbox was also no different. Few years ago, no one knew what the heck they did or what a virtual storage company even it was. So we need to create awareness to people to know what they had actually.

Dropbox solved, computer users pain everywhere with its simple solution. By downloading a small program, Dropbox users could suddenly access their documents across computers and devices.

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