According to a recent report, Facebook pulled in revenue of $1.81 billion during the second quarter period of 2013. Facebook has been seeing successful growth in the revenue as well as in the number of users. It has witnessed 1.15 billion monthly active users as of June 30th, while its daily active users stood at 669 million. The other biggest progress is that its number of mobile users has increased by 50 percent compared to last quarter year.

Over these years a lot of users use Facebook to market their videos. They find it comfortable and interesting. Imagine if you have to follow the old-fashioned ways of marketing? Sending e-mails, creating banners, images, etc; the days of banner and image advertising are fading faster. Hence, experts have agreed to follow new marketing strategies for the attention of all audiences.

The first ever video uploaded on YouTube was by the co-founder Jawed Karim at San Diego Zoo. Ever since that, videos have become more popular. At present, YouTube ranks high on video distributing platform.

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Gone are the days when we used to walk miles to shop or buy any product. Electronic commerce, also known as, E-commerce has made it easier for customers. Just in a click away, the website lists out the entire historical background of the product. Right from customers’ purchasing detail to their secured accounts, the website ensures privacy for customers.

Such is the impact of E-commerce. It is the only major industry, where competition is larger in number. There about more than 100 e-commerce websites functioning in India. They are either Business-Business, Business- Customer, Customer-Customer or Business- Government. For instance, eBay is one the customer-customer e-commerce websites, where transactions happen between individuals or consumers. Similarly, Amazon, Flipkart, Snapdeal, Jabong, Myntra are all major e-commerce websites in India. Although, it is easy to launch an e-commerce website, most of the owners struggle to reach the marketing point. Henceforth, many marketing experts switch on to Video commerce.

Video commerce, also dubbed as, e-Commerce Video is used to promote products or services through video content on Internet. This platform has witnessed increasing growth in recent times. It is the major turn-out for all those entrepreneurs who devote their time and money on owning an e-commerce website. The major reason why videos have become a source for marketing is simply because audiences prefer watching. A video is more likely to engross in one’s mind than any other content.

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The eon of e-marketing have a thirst for having an intro video and a video marketing channel, especially you tube channel for businesses. For startup entrepreneurs it is very important to have a YouTube channel for their video marketing purpose because in this year statistics about YouTube video hunts have shown that in 2013 around 3.5 billion people have searched for videos in YouTube alone. This article is for the entrepreneurs who have an explainer video and going to set up a YouTube channel for their video marketing.

There are many basic gears to take care while creating a YouTube channel; people may miss it out because of their time limitation and innocence about the things. This article is for helping those people, it is a piece of reference for the ones who have a YouTube channel, and here you go.

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Have you ever gone through the process of purchasing a video or editing your video? Undoubtedly you may face the question of “which video format should I choose?” A simple question that is sometimes not so simple to answer.

Confusion over explainer video file formats is probably the biggest hang-up for people wanting to upload video to the web. In order to make the right decision for choosing, just have the below little bit knowledge about file formats.

Codecs and Containers:

Most of the video will come across compressed, meaning it’s been altered to take up less space in your computer. A codec compresses and decompresses data. It interrupts the video file and determines the video size, speed, quality and how to play it on your screen.

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Introduction about new things through video is always attractive and gain attention of the viewers. It brings an opportunity to the marketers for bringing their message and engages directly with the emotional level of the audiences. Internet/online-video audiences have increased about 400% within last few years and in video marketing too.

Why the cartoon movies become all time favorite of everyone? On the other hand, just think about any video, which you saw last time. What is coming in your mind? The colors, the music, characters, dialogues, or something else? Video plays a vital role in the viewer’s random memory, the animation videos catch up the mind and memory of the viewer at a time. An animation explainer video is only about 60 – 90 seconds business of storytelling. In addition, each second are key points to give value to your business. Therefore, it is very important to keep an eye upon each slots of your startup video.

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