Why we remember ‘Boost’ (health drink) in red color, why Facebook is always in blue, pink means girl’s color?? Do colors make any sense with us?? Yes they do, Colors can communicate different things with humans, they use human feelings to communicate its message and store it inside the human mind.

Why Colors in Marketing

“Color is the place where our brain and the universe meet.” Paul Klee

Color detains your attention, calm down or annoys the eyes, and send a powerful message to the viewers mind. The right color will made a business succeed and a wrong color can cause failure for a product or business. Color has an important role in everyone’s life, religion, nature, beliefs, and personality that all influence our purchase decision making.

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Here’s Why Multiple Video Landing Pages Will Improve Website Conversion

On average, video landing pages – due to their audiovisual content – generally attracts a five to six times higher engagement rate than traditional text or static image landing pages do. Currently, video landing pages is the next big strategy for increasing the conversion rate of a website; it’s so hot, that many global brands are tapping into the phenomenon with great success.

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Potential readers must be engaged with different promotional strategies, so that they get excited about the new book that is about to be self-published by the author. A few simple techniques mentioned below, when used wisely and consistently, can transform a book into a most-desired bestseller.

1. Make Smart Video Pitches:

• Multiple video pitches ranging from 5-second teaser to a 90-second brief introduction about the book must be created. This could be formal or informally intriguing to kindle interest in audiences.
• The contents of the videos must be well planned and be pertinent to the book, which could be about research and writing experiences of authors, the reasons for taking up such a subject, etc, which would appeal to the audiences instantly.
• Videos with longer running time come in larger file size and they take longer time to buffer and play in slower internet connections. Keeping the user’s comfort in mind, the duration and buffer time must be optimized. Moreover, shorter videos are known to make the best impact instantaneously. An ideal video pitch must function like a mini-skirt – short enough to kindle interest in minds of audiences and long enough to cover the intended subject matter.

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Forrester Research reveals that videos are 53 times more likely than traditional web pages to receive a ranking on the first page of search results.

Optimize your video SEO with these fifteen great tips.

Tip #1 – Value Driven Videos with self Hosted

The content of your video is clearly the backbone of its success.Optimize video SEO by including relevant, informative, engaging and memorable content that portrays your brand. But do this all values goes to your website or your youtube video channel. Self hosting is the first and foremost step in getting video seo benefits.

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Videos bring together sound, pictures and interesting story lines.And when the “social” aspect is added to these videos, what we get is a surefire way of delivering a targeted message to consumers instantly.

But it is extremely difficult to measure the returns created by an online video. Sometimes,marketers and agencies spend more money on determining success than actually producing the video..

Here, we have lined up the important measures and metrics that should be invested in early on if you are planning to create viral videos. These are the top 10 measures of a video campaign’s success.

1. Number of Views:

These depict the number of times a video has been opened. This doesn’t automatically mean that the video was watched through till the end. But a good number of views will let you know that at least the thumbnail and title are attractive enough to get a click from potential viewers.

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