With New Year coming right around the corner, it’s time finding the best way to send a fun-filled greeting for your clients. But, it becomes a greater challenge since holiday seasons turn out to be a competitive period for all business enterprises.

Although there may be various medium, video grows out to be an easier option for startups as well as for developed organization. The reason is videos are more engaging and entertaining than a mere greeting card or typing a bunch of words through e-mail. Your clients may either take a look at it or consider it as a spam; it will not create any impact for your brand.

Special greeting videos mean a lot to the clients, it is like showing gratitude to them. So, don’t miss the chance of re-connecting with them.

This will not only create a long-lasting relationship with clients, but also will enhance your business branding. It’s not new, the custom of sending greetings days back to the ancient Chinese. This time of the year becomes important for all marketers to prepare their marketing campaigns for holidays.

Read more…

According to a recent report, Facebook pulled in revenue of $1.81 billion during the second quarter period of 2013. Facebook has been seeing successful growth in the revenue as well as in the number of users. It has witnessed 1.15 billion monthly active users as of June 30th, while its daily active users stood at 669 million. The other biggest progress is that its number of mobile users has increased by 50 percent compared to last quarter year.

Over these years a lot of users use Facebook to market their videos. They find it comfortable and interesting. Imagine if you have to follow the old-fashioned ways of marketing? Sending e-mails, creating banners, images, etc; the days of banner and image advertising are fading faster. Hence, experts have agreed to follow new marketing strategies for the attention of all audiences.

The first ever video uploaded on YouTube was by the co-founder Jawed Karim at San Diego Zoo. Ever since that, videos have become more popular. At present, YouTube ranks high on video distributing platform.

Read more…

Gone are the days when we used to walk miles to shop or buy any product. Electronic commerce, also known as, E-commerce has made it easier for customers. Just in a click away, the website lists out the entire historical background of the product. Right from customers’ purchasing detail to their secured accounts, the website ensures privacy for customers.

Such is the impact of E-commerce. It is the only major industry, where competition is larger in number. There about more than 100 e-commerce websites functioning in India. They are either Business-Business, Business- Customer, Customer-Customer or Business- Government. For instance, eBay is one the customer-customer e-commerce websites, where transactions happen between individuals or consumers. Similarly, Amazon, Flipkart, Snapdeal, Jabong, Myntra are all major e-commerce websites in India. Although, it is easy to launch an e-commerce website, most of the owners struggle to reach the marketing point. Henceforth, many marketing experts switch on to Video commerce.

Video commerce, also dubbed as, e-Commerce Video is used to promote products or services through video content on Internet. This platform has witnessed increasing growth in recent times. It is the major turn-out for all those entrepreneurs who devote their time and money on owning an e-commerce website. The major reason why videos have become a source for marketing is simply because audiences prefer watching. A video is more likely to engross in one’s mind than any other content.

Read more…

Video is becoming increasingly important on the web and Google rewards video with higher rankings in search engines. Current online video statistics says that video promotion is 6 times more effective than print and direct mail.

Therefore, you also created a video on your site, but your video content is not getting expected traffic and you feel like Google is ignoring your video content?

Over 90% of internet traffic because of video content only. Then how do you get yours to rise in traffic? Here, there is a necessity arises to ensure your video content is properly indexed by the search engines or not and can your users able to discover it or not.

Read more…

“You have created a flawless video; now all you have to do is find an equally perfect video server. But from hundreds of diverse video servers branching into two main categories that are paid video servers and free video servers, which would best suit your need?”

With increasing prevalence of internet in our society, it is only understandable that we use video hosting websites as a portal to infinite entertainment. We have all in various facets of life used a video hosting service. Be it to upload a song which nobody could sing better than us, a tutorial video, or even a birthday celebration, our enthusiasm knew no bounds. Websites, such as YouTube have become a vital part of our lives and existing without such video hosting websites in unheard of in this technology driven era.

Read more…