Are Millennials, your primary audience/user/customer? Do you communicate and share a lot of content with the Millennials? If your answer is yes, we have something interesting to share that you may benefit from.

You must have read or heard by now, the numerous statistics that prove that videos are the best way to communicate to a larger audience, irrespective of which generation they belong to. Click here for more on video statistics from Hubspot.

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Top 10 youtube starsA few years back youngsters dreamt of being movie stars, flaunting down the ramp in glittering dresses posing to a pack of flashing cameras. By and large, today’s youth aspire to YouTube stardom. And statistics are promising!

Another year has come to an end, and 2016 had been a stroke of luck for Youtubers in making cold hard cash. Fueled by the proliferation of internet connections and rapid growth in smartphone sales, the active internet user base boomed. This catalyzed the phenomenal viewership for the YouTube media and its celebrities.

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A video production house that has crafted more than 500 explainer videos has officially stated that there is no point in wasting money on explainer videos. Now, this statement should not be taken as is because if you go in depth into their statement, you will realize that there is more to what they mean by that. Essentially, the production house is saying that it will be pretty useless to put in all that effort into explainer videos if there is no concrete goal in the minds of the clients.

What The Clients Need To Focus On

Clients should start realizing that making an explainer video is not all about the video itself. Rather it is more about the kind of script that is drafted. They need to understand that unless they are clear on what they wish to convey through their videos, their video will pretty much be useless. Instead of going haphazardly towards it and taking a useless approach, here are a few tips into making sure that your explainer video is worth it: Read more…



Just remember that every big multinational competitor company that gives you a nightmare the moment you think of its name, you would have read a million times that they all started in small cubicle office spaces. And a strong positive attitude coupled with a mind-blowing business plan is what you need to win the rat race.

Don’t be an Obstacle

Here, I would like to share a small piece of information. If you are one them who think that video games are the worst enemies for children, please read on….

Have you ever wondered why these kids’ games have repeated boring model of overcoming obstacles and finally winning the game? These games are not mere games but designed with strong concept of training young brains to overcome real life obstacles. And this is definitely the need of the hour in this highly competitive world.
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Irrespective of the size of your business, if you are able to produce great videos for marketing, you can compete with organizations significantly larger than yours in terms of size and resources. The best part about video marketing is that it does not cost a lot of money and can improve your sales significantly, making for highly impressive ROIs.

Two Reasons Why Startups Should Use Video Marketing

1. It helps to increase visibility and reach with which they can expand on their existing customers. A well thought out video marketing plan can actually help in reaching out to customers you never thought were possible to reach. Also, research conducted has revealed that 45.4% of the internet users view one or more videos in a month and about 32 videos are exposed to an average user every month. This means that your marketing video will be seen by the lot.

2. It gives businesses a chance to stand out from the crowd. Not many of your competitors are doing video marketing, and those who are doing it may not be doing it right. If you use this marketing tactic correctly, you will truly shine.

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