A few years back youngsters dreamt of being movie stars, flaunting down the ramp in glittering dresses posing to a pack of flashing cameras. By and large, today’s youth aspire to YouTube stardom. And statistics are promising!

Another year has come to an end, and 2016 had been a stroke of luck for Youtubers in making cold hard cash. Fueled by the proliferation of internet connections and rapid growth in smartphone sales, the active internet user base boomed. This catalyzed the phenomenal viewership for the YouTube media and its celebrities.

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The growing popularity and reach of smart phones and internet along with social media has made each of our lives go “digital” from the first minute of our day until the last! In addition, the Government taking very pro-active steps towards digitalization and smart-towns have increased internet connectivity and wifi in townships. This has enhanced the rate of growth of digitalization in India. The mega-trend is only increasing by the day. From travel to fashion to personal finance, comparing online has become an inner instinct before actually buying. Even before trying a new restaurant or booking a hotel online, we always check reviews, view pictures before trying it out.

Digitalization of India

In this rapid growth of digitalization, reach of internet in the semi-urban and rural areas as well as increased awareness is creating a huge role. The rise of smart phones has revolutionized this space and is expected to rise by another 89% in the next 4-5 years as per Boston Consulting Group’s report on India @Digital Bharat. Government is also very pro-active in such matters by providing low cost internet services and free wifi towns. As per the TRAI data, 3G and 4G services are likely to rise by another 50% by 2018 with higher rural penetration.

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Before the advent of the internet, people used to socialize in the traditional sense i.e. meeting each other face to face to exchange ideas, share their love life issues, gossip about their neighbor’s wife etc. but were only connected to each other locally. They had to write a letter if they wanted to communicate with a loved one living thousands of miles away. With the arrival of the internet, certain aspects of social interaction evolved and became more global, as people started communicating with their friends and loved ones overseas through email and chat applications. This gave rise to social media platforms such as Facebook and YouTube where people could share interests, ideas, exchange funny cat photos and videos, and communicate with each other. Nowadays social platforms are also used by companies and individuals to market and promote their products and brand.
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YouTube is the core outlet from where brands can expose themselves to the end consumers, and the better their branding is, the better will be the response rate. It is said that YouTube generates around 800 million views on a monthly basis. It is also said that more than a billion unique viewers go on YouTube on a yearly basis. However, if brands wish to stand out from the crowd and the endless streams of various clips, then they would have to come up with strategies and ways in which they can be discovered easily so that they can attract the attention of the audience. Here are the top 13 ways in which your
YouTube channel can be branded:

1. Adding Overlays

Many people are not aware about adding overlays to videos. While this brilliant resource could not be accessed so easily initially, you can now take advantage of it at anytime. Overlays can be used for sharing information with your users and in promoting your channel and website.

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With New Year coming right around the corner, it’s time finding the best way to send a fun-filled greeting for your clients. But, it becomes a greater challenge since holiday seasons turn out to be a competitive period for all business enterprises.

Although there may be various medium, video grows out to be an easier option for startups as well as for developed organization. The reason is videos are more engaging and entertaining than a mere greeting card or typing a bunch of words through e-mail. Your clients may either take a look at it or consider it as a spam; it will not create any impact for your brand.

Special greeting videos mean a lot to the clients, it is like showing gratitude to them. So, don’t miss the chance of re-connecting with them.

This will not only create a long-lasting relationship with clients, but also will enhance your business branding. It’s not new, the custom of sending greetings days back to the ancient Chinese. This time of the year becomes important for all marketers to prepare their marketing campaigns for holidays.

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